我国体育用品业的发展现状及对策研究

A Study on Present Condition & Countermeasures of China Sports Necessity Industry

体育用品业是体育产业的一大分支产业,在我国,这一产业尚属行业发展的初级阶段,存在着很多不足,严重地制约着自身的发展;由于缺乏总体的中长期发展观,大规模、大品牌很难在竞争中处于优势,对产品的科技、个性化投入不足;在市场的培育和调研及全新的商业理念建设方面做得还很不够,这些都严重地影响到产品的品质,使其附加值难以得到提升。

Sport necessity is a major branch industry of Chinese sports industry, China sports necessity industry is still at the primary stage of industry development. The existence of some inadequacy restricts its development China sports necessity industry lack mid - term and long - term development programmed, large scale and famous brand that lead to the disadvantage and inferiority in competition. Besides, the deficiency in technological contribution and characterization, the inadequacy in market nourishment and research, as well as the superficial anew commercial conception influence the quality of sports necessities. So it is difficult to promote cultural taste and additional value of China sports necessities.