中国企业名牌战略的困难及其策略

DIFFICULTIES FACED BY CHINESE ENTEPRISES IN THEIR NAME BRAND STRATEGY AND THE MEASURES TO OVERCOME THEM

中国经济近30年的快速发展,奠定了经济大国的地位,但仍未摆脱沦为世界“血汗工厂”的局面。文中从企业名牌战略出发,详细分析了中国企业实施名牌战略的各种困难和劣势,力图通过推动中国企业名牌战略的实施来提升产品的国际竞争力,达到保持中国经济健康持续发展的目的。

The fast development of economy of China in the past 30 years has established her status as a great economic power in the world, However, she remains but a world sweatshop. Starting from a discussion of name brand strategy of enterprises, this paper analyzes the difficulties and disadvantages of Chinese companies in implementing their name brand strategies so as to promote the competitiveness of their products and maintain the sound growth of China＇ s economy.