小议广告模糊语言的动态顺应

An Adaptation Study on Hedges in Advertisement

广告语中恰当使用模糊语言不仅可以打开广告受众的心扉,而且还能提供充分的信息,促成销售。本文从顺应论的角度,对广告语中的模糊语言进行了理论探讨,从诸多方面阐释了广告语中模糊用语对消费者心理规约的顺应。

The appropriate use of hedges in advertisement not only opens the mind of the target audience, but also provides enough information to promote sales. This paper aims to conduct a theoretical analysis on the use of hedges in advertisement from the perspective of adaptation to the psychological motivations.