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梅高·创意价值

Creative Value of Meikao
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摘要 梅高认为:生态决定生存。适者生存而非强者生存。 如何成为适者?创新,只有不断创新才能适应日新月异的环境。梅高深信,商业创意是企业持续发展的推动力。 Meikao believes that only the fittest survive instead of the strongest. But how to be the fittest? Innovation! Meikao believes that only through constant innovation can we fit the changing world and commercial creativity leads an impetus to the constant development of enterprises. Besides an idea, creativity is lalso a commercial competitive system, a strategy source for enhancing the enterprises' competitive advantages. And only creativity based on insight, imagination and integration can bring the constant sales increase for enterprises.
出处 《包装与设计》 2006年第4期64-65,共2页 Package & Design
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