摘要
区域特色经济是区域为寻求自身发展而形成的一种适应现代市场需求结构的差异性、多样化的现代区域产业分工新形式。发展特色经济离不开有效的区域营销。而产业群建设作为发展区域特色经济的重要形式,其成长与区域营销密切相关。在区域竞争中,要将特色经济、产业群与战略性区域营销相结合。
Regional characterized economy is a new form of modern regional industry work-division on the purpose of seeking region self-development to adapt the discrepancy and diversity of modern market demand structure. The development of characterized economy is tightly connected with efficient regional sales. While the construction of industrial clusters, as an important form of the development of regional characterized economy, its growing-up is greatly tied with regional sales. In regional competition, we should combine characterized economy, industrial clusters, and strategic regional sales together.
出处
《南京财经大学学报》
2006年第3期66-69,共4页
Journal of Nanjing University of Finance and Economics
基金
江苏省教育厅高校哲学社会科学基金项目(05SJD790016)
关键词
特色经济
产业群
区域营销
战略营销
characterized economy
industrial clusters
regional sales
strategic sales
