高教园区——拓展文化体育旅游新领域

Higher Education Zone——A New Field of Cultural and Physical Education Tourism

大学的校园本身就应该是开放的,要利用各种机会吸引更多的群体到校园里来,让大家了解高校,扩大高校和社会的接触层面。高教园区是城市建设中新的亮点,体育设施十分齐全,大学生的体育活动也丰富多样,把它作为旅游的景点是对高校极好的宣传,尤其是在高校的招生宣传和学生的就业问题上,无疑会起到良好的促进作用。通过对部分省市的高教园区的考察和了解,高教园区的建设给世人一种富有激情和耳目一新的吸引力,高教园区的体育设施犹如一个个体育中心,给大学生的强身健体提供了极为优越的条件。结合高校校园文化、结合高校良好的体育设施,开发高教园区文化体育旅游有很好的现实意义。

The openness of university campus should be drawn to attract more groups of people to have a knowledge of college and universities, to enhance the contact between the colleges and universities and society. The complete sports facilities, the richness variety of college students＇ sports activities make the higher education zone a perfect tourist attraction, which greatly benefits the publicity of the colleges and universities. It also helps in the promotion of the students＇ recruitment and their seeking employment after graduation. This paper, based on the survey of the higher education zones in some provinces, focuses on the appeal of higher education zones. The sports facilities in the zones are just like sports centers providing students with superior sporting conditions. It is of practical significance to develop cultural and physical education tourism in higher education zone in combination with campus culture and superb sports facilities.