摘要
结合体验营销产生的时代背景,探讨了建筑陶瓷企业实施体验营销的重要意义,并提出了建筑陶瓷企业实施体验营销的系统流程。
This paper combines with the background of experimental marketing, analyzes the great significance of implying experimental marketing in our country＇ s building ceramic enterprises, and advances the systematic processes of experimental marketing.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2006年第7期39-41,共3页
China Ceramics
关键词
体验经济
体验营销
体验价值
建筑陶瓷企业
Experience economy, Experimental marketing, Experience value, Building ceramic enterprises
