转型期中国的大众文化与传媒角色

China's Popular Culture and Mass Media:A Study in the Context of Transformation

把问题摆在全球化语境下探讨,是因为“全球化”和“信息化”的发展促进了中西方的全面交流,其裹挟而来的文化冲击也进一步促使传统中国社会发生着深刻的转型。传统文化的历史底蕴及其内含的惰性因子、商业文化的蔓生和多元价值取向共同塑造了复杂的社会文化现象。作为一个社会影响力很强的“文化装置”,媒体具有极强的“聚合力”和“辐射性”,成为文化传播的强大推动力。当下传媒的文化表现与走向在很大程度上影响着大众文化转型的未来走向。应确立一种适应现代社会发展需要的,成熟、健康的文化形态,大众媒体应当对自己所扮演的角色进行重新定位,并努力寻找出一条展现自身使命之路。

Since an overall intercommunion between East and West is enhanced by globalization and informationization, the resulting cultural impact has accelerated a profound transformation of the tradition and society in China. Therefore, it is necessary for us to discuss our problems in a global context. A complicated society is cultivated under the influence of traditional cultural history, inert factors inherent therein and the proliferation of commercial culture and pluralistic values. Being a ＂cultural apparatus＂ that has great impact upon society, media has very strong ＂polymerizing and radiating＂ power and contributes a great deal to the spread of culture. Nowadays, the characteristics and development of media culture is exerting considerable influence on the trend of culture transformation. What we should do is to find a mature and healthy culture mode to meet the requirement of the evolution of modern society. As such, public media should understand what its function is and endeavor to seek a way to accomplish its own mission.