文化休闲旅游符号的思考——以丽江大研古城和徽州古村落为例

A Study on the Symbol of Cultural Leisure Tourism——Taking Lijiang Ancient Town and Huizhou Ancient Village as Examples

随着恩格尔系数的平稳下降,中国家庭与休闲相关的消费在不断攀升。文章从丽江大研古城沿街店铺经营业务入手,搜索大研古城的文化休闲旅游符号,分析其形成机制外在动力机制有休闲时代的即将到来、市场需求的拉动;内在动力机制有自然因素、文化因素和政府决策因素。对比丽江大研古城和以宏村、西递为代表的徽州古村落,探讨不同文化背景的遗产旅游地发展过程中出现的两种特征文化休闲旅游和文化观光旅游。文章认为,在休闲时代到来之际,传统的观光旅游逐渐向休闲度假旅游转变,文化型遗产地应冷静对待,避免盲动,做出适合自身文化本底的正确选择。

Along with the steady dropping of Engel coefficient, the expense in correlation with leisure in Chinese families is climbing up constantly. This paper examines the current commercial status quo in the historical town of Lijiang, searching the marks about cultural leisure tourism in Lijiang ancient town, and analyzing its forming mechanisms： the external mechanism covers the coming of the leisure time, the fueling of market demands; the intrinsic mechanism entails the natural factors, cultural elements and government decision-making factors. The authors compare Lijiang Ancient Town with Huizhou Ancient Village, discussing two kinds of characters that appear in the developing process of heritage tourist destinations with different cultural background： that is, cultural leisure tourism and cultural sightseeing tourism. This thesis suggests that with the advent of leisure time, the traditional sightseeing will gradually transform to leisure vacation travel. Historical towns should treat it calmly, avoid acting heedlessly and make the correct choice that suits their own cultural backgrounds.