基于市场需求——承载力矩阵模型的遗产旅游潜能研究——以西安城区19个遗产景点为例

A Potential Study on Cultural Heritage Tourism Based on Market Demand——Carrying Capacity——A Case Study of 19 Heritage Sites in Xi’an

遗产旅游是近年来国际上新型的旅游产品,并呈现出较快的增长趋势。本文选取西安城区19个遗产景点为研究对象,采用文献研究、实地调研和结构性问卷调查的方法,应用市场需求—承载力矩阵模型对数据进行处理分析,将19个遗产景点的旅游潜能分为3类低市场需求类型,中等市场需求和中高承载能力类型及高市场需求和中高承载能力类型,以期对决策者、管理者和规划者提供有益的帮助,为遗产旅游的研究提供一种新的分析方法。

Heritage tourism has been a new type of tourism product internationally in recent years. It presents a faster growth trend. The study techniques include documentary research, questionnaire and interviews. The paper makes an analysis of the data with market demand carrying capacity matrix based on the survey from 19 heritage sites in Xi＇an. Their heritage tourism potential is classified into 3 types： low marked demand; moderate to high carrying capacity and moderate market demand; high market demand to moderate and high carrying capacity. The purpose of this paper is to provide assistance for decision-makers, administrators and planners and offer a new analytical method for the study of tourism research.