摘要
简述杜邦公司对其工业品牌塑造过程,结合莱卡R和安睡宝等为实例,分析其成功的广告理念对国内企业的启示。
Illustrate how Dupont established its brand of industrial products in brief, and analyse the revelation of its successful advertising idea to Chinese enterprises. Using its products as Lycra^R and Anshuibao^R as example.
出处
《技术经济与管理研究》
2006年第4期108-108,共1页
Journal of Technical Economics & Management
关键词
工业品
品牌
广告
industrial product
brand
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