碳酸饮料的明天将如何

Where is Tomorrow of Carbonic Beverage

被认为引发肥胖的碳酸饮料面临艰巨挑战,可口可乐公司开始调整自己的策略,使自己的品牌向咖啡延伸,这是向星巴克的挑战,更是可口可乐公司在品牌延伸上的大动向.

The Coca-Cola is extending to the non-carbonic beverage.This transformation conforms to two major tendencies,one is the bever- age trade tendency,the other is the Coca-Cola whole world category adjustment direction.During the development of beverage trade nearly five years,the carbonic drink growth has already met the bottleneck,in partial areas,for instance North America,Western Europe and so on,even appeared obviously gliding down.Drink enterprises all need strategic development judgment and treat this achievement growth target.The Coca-Cola brand extension is also the accommodation of entire drink trade tendency.