面向东盟的中小企业多语种电子商务网站建设研究

On the ASEAN-Oriented Multi-language E-Commerce Website Establishment by the Small or Medium-Sized Businesses

结合中国—东盟博览会的成功举办,给出了建构面向东盟国家的多语种电子商务网站的一种设想方案。随着计算机网络的日益普及和网络用户的多语种化,使得多语种网站建设引起了世界的关注。解决目前在Internet环境下多语种电子商务贸易信息传递不对称的问题,是中小企业获得竞争优势、进而走向世界的关键。

After the success of the first China-ASEAN Expo, the authors have proposed an idea to establish ASEAN-oriented multi-language E-commerce website. With the popularization of computer network and the multi-language network users, attention around the world have been paid to the establishment of multi-language website. Solving the communication incommensuration problem of the multi-language e-commerce information on Internet has become the key for the small or medium-sized businesses to acquire competitive advantages and to go global.