摘要
导游语言效果的好坏直接影响旅游公司的形象和经济效益。本文从适应交际场景,把握交际对象,保持自我本色三个方面讨论了导游语言在旅游活动中应遵循得体性原则。
The express of tourist language has a direct effect on the images and economic benefits of the Tourist Company. This article focuseson the appropriate principle which the tourist language should abide by in the tourist activities from the following three aspects： adapt to the intercourse circumstances, distinguish different partners, keep on the natural qualities.
出处
《湖南科技学院学报》
2006年第8期148-149,共2页
Journal of Hunan University of Science and Engineering
关键词
导游语言
得体性
tourist language
appropriateness
