摘要
针对供电企业营销经济分析的主要特点,从数学角度研究并构建了购电成本分析、售电收入分析和利润分析等营销经济分析数学模型,为营销经济分析提供准确、实用的量化算法,使营销分析人员能快速、准确地分析和测算各项营销经济指标的变化对利润所产生的影响程度以及分析在盈亏平衡状态下购售电结构比例的互补关系,为经营决策提供参考,为实现企业的经济效益提供服务。
Aiming at the main characteristics of the economic analysis for the power supply enterprise marketing, the paper builds a mathematics model of marketing economic analysis such as the purchase cost analysis, the power salling income analysis and the profits analysis from the angle of mathematics. The paper also provides the accurate and useful quantified calculating way for the economic analysis, which makes marketing analytical persons analyze and measure the influence degree that caused by varieties of economic index quickly and accurately and can analyze the relation of the structure percentage under the profit and loss balance, The paper provides the reference for the management decision and the service for the enterprise.
出处
《电力需求侧管理》
北大核心
2006年第4期16-19,共4页
Power Demand Side Management
关键词
供电企业
购电成本
售电收入
分析模型
power supply enterprises
purchase cost
power selling income
analytical model
