用玫瑰打造兰蔻品牌

Lancme:rose founded cosmetic brand

追溯了法国化妆品品牌兰蔻的发展历史以及兰蔻品牌的成功之路。论述了兰蔻在中国的品牌战略定位及营销策略。目前,兰蔻的事业已延伸到护肤品、彩妆品和香水3个领域,遍布140多个国家。兰蔻以优美的品牌形象专柜以及专业、亲切的销售一条龙服务赢得了消费者良好的口碑。

The development history of France cosmetic brand Lancome as well as its market successful manage way are reviewed. The brand game orientation of Lancome and the market strategy in China are related. At present, the business of Lancome has extended into skin care, color cosmetic and fragrance category, spread in more than 140 countries. Laneome has won the recognition in Chinese consumers with its brand visualized shoppe and the professional, kindness sale services.