论保险网络服务的优势及其发展战略

Discussion on the Superiorities of the Network Insurance Service and Its Developing Strategy

通过对网络保险服务的优势分析,提出保险企业应审时度势,适时制定网络化服务发展规划,通过保险网站建设和相关政策法规的逐步完善,为我国保险市场的创新开发和持续发展搭建起一个具有市场潜力的服务平台。

This paper analyzes the superiorities of the network insurance service, and points out that the insurance enterprise should make a correct assessment of the situation, work out the developing plan of the networking service in good time, and through the construction of the insurance website and the gradual perfection of the relevant policies and regulations, set up a service platform with the market potentiality for the innovative exploration and sustainable development of our country＇ s insurance market.