景德镇旅游景点中英文双语标识的使用现状与问题

THE CURRENT STATUS AND PROBLEMS OF USING BILINGUAL SIGNS AT THE TOURIST ATTRACTION IN THE CAPITAL OF PORCELAIN

调查表明,目前景德镇各主要旅游景点在中英文双语标识使用中存在着各种各样的弊端。结合实例,分析这些错误的实质及其产生的原因,并提出景点中英文标识规范化的相关建议,期望引起有关部门的重视,以便更好地弘扬陶瓷文化,进一步提升景德镇作为中国瓷都,在对外交流中的国际形象。

This paper investigates that the Chinese and English version of bilingual signs using at some tourist attractions in Jingdezhen suffer from poor treatment. It demonstrates some types of mistakes with an analysis of their sources and proposes and puts forward some suggestions for the standardization of bilingual sings in these tourist attractions. It calls for more attention to the matter for the purpose of promoting ceramic culture and exalting Jingdezhen＇s international image as the Capital of Porcelain in China.