内抓现场 外抓市场

Grasp Management Inside-Emphasize Market Outside

作者通过多年的管理实践体会,阐述了企业只有内抓现场管理,才能真正增强、壮大企业的竞争实力,同时也只有抓好市场的调查、预测与决策,企业才有希望振兴和腾飞。

Through longtime management experience, the author emphasizes the importance of the enterprise's field management, being the only way of enforcing and developing the enterprise's competition force. In the meantime, only through market survey, forecast and policy decision, the enterprise then possesses the light of prosperity and soaring.