营销和全面质量管理在图书馆的综合应用

首先介绍了营销和全面质量管理在图书馆的发展及其核心内容,在此基础上分析了两者的相互关系,并进一步论述了它们在图书馆的综合应用。

After explaining the development and the concept of Library Marketing and Total Quality Management, the article analyzes their mutual relations and their comprehensive application in libraries.