中小企业竞争情报意识的价值及成因分析

竞争情报(Competitive Intelligence,简称CI)是现代企业重要的战略资源,而CI意识直接影响人们对CI行为的选择。我国中小企业由于CI意识淡薄,其可持续发展受到严重阻碍。本文在阐述这个问题的基础上,进一步分析了影响中小企业CI意识形成的因素。

CI is an important strategic resource for modem enterprise. People are directly affected to choose CI action by CI consciousness. The dim consciousness of CI gravely impedes small and medium enterprise＇s sustainable development at home. Based on the demonstration, the paper further analyzes CI consciousness＇s formation cause of small and medium enterprise.