电子商务环境下的企业信用管理

Study of Enterprise Credit Management in the Age of E-Commerce

电子商务环境下企业竞争更加激烈,由于交易主体的复杂性和信息的不对称,企业更要加强信用管理。本文对电子商务环境下企业如何实施信用管理进行了初步探讨,并提出了信用管理绩效评价指标。

Enterprises have to strengthen credit management because of fierce competition, complex exchanger and asymmetrical information in the environment of E-commerce. The paper gives a discussion on implementing credit management and puts forward performance evaluation indexes of credit management.