高职汽车技术服务与营销专业人才培养模式研究

Study on Talents Cultivation Model of Automobile Technology Service and Marketing Specialty in Higher Vocational Education

在分析我国高职汽车技术服务与营销专业人才培养的背景和意义基础上，结合国内外人才培养模式的发展概况和先进经验，提出汽车技术服务与营销专业人才培养的具体方式，建立培养模式模型，为高职汽车专业人才培养提供了理论依据和实践方法。

Based on analysis of realistic background and meaning of talents cultivation of automobile technology service and marketing specialty in higher vocational education in China, combined with general situation and advanced experiences of talents cultivation at home and abroad, the author put forward material talents cultivation mode of automobile technology service and marketing specialty, construct cultivation model, and provide theory foundation and practice methods for talents cultivation of the specialty.