国有银行基于网上银行的客户关系管理探讨

Research on the CRM of national bank based on online banking

文章从近几年银行业所关注的客户关系管理入手,通过分析客户关系管理的目的和客户关系管理对银行业务发展的促进作用,研究了国有银行网上银行客户关系管理实施对策。

Beginning with the CRM to which banking pays close attention recent a few years,through analyzing the purpose of CRM and promoting function of CRM for bank＇s business development,the article researchs tactics of CRM of national bank＇s online banking.