摘要
中国农机市场由“以产定销”、“营销致胜”时代,步入“品牌致胜”时代。本文旨在引入品牌生态管理中的生态因子最新理论,在深入剖析影响农机品牌培育与发展的品牌生态因子及其影响机理的基础上,结合我国农机市场特色,为我国农机品牌培育提供有建设性、可操作性的建议,为培育具有强大优势的中国农机品牌提供理论指导。
New development of ecological factor theory in brand ecological management are introduced in this paper. Through comprehensive analysis of the mechanism how the ecological factors influence the agricultural machinery brand breeding, based on the characteristics of Chinese agricultural machinery market, we provided some suggestions to enterprisers for their brand breeding.
出处
《中国农机化》
2006年第4期61-64,共4页
Chinese Agricul Tural Mechanization
关键词
品牌生态因子
农机品牌
品牌培育
品牌生态管理
brand ecological factors
agricultural machinery brand
brand breeding
brand ecological management
