河南省大学生体育消费行为特征研究

Study of the Sports Consumption Behavior Characteristic of University Students of Henan Province

运用问卷调查、文献资料、访谈、数理统计等方法对河南省大学生体育消费现状进行调查与研究,并对大学生体育消费的内容、水平、意识、动机等行为特征进行分析,对其存在的问题提出相应建议,为尽快培养大学生良好的体育消费提供科学的理论依据。

By using such methods as questionnaire,documents, interview,mathematical statistics, the authors studied the current situation of sports consumption of university students in Henan province, and then put forward some suggestion after analyzed their content,level, consciousness and motive characteristics in consumption of sports in order to provide some scientific consults for cultivating the students＇ good consumption habit as soon as possible, to adjust their consumption structure, and to promote their consumption development.