云南民族民间工艺品市场化的现状及发展策略

On the Market Operating of Minority Arts and Crafts in Yunnan

云南民族民间工艺品是云南省民族文化资源的富矿,对其市场化运作的特殊性、市场发展状况及原因、市场化策略的研究,不仅能够促进传统民族文化的传承、保护与发展,而且对于发展云南少数民族地区特色经济,建设小康社会,乃至推进云南民族文化大省建设都有积极借鉴意义。

The minority nationalities＇ arts and crafts in Yunnan province are the most resources of its ethnic cultures. This paper mainly analyzes the importance of market operating, the present development of marketing and the marketing strategies of them. It will be helpful to inherit, protect and develop traditional ethnic cultures. It has also the significant reference for the cultivating local ethnic economy, the building a well-off society and the accelerating rapid step turning Yunnan into a strong province of ethnic culture.