信息时代下连锁企业实施网络营销战略链管理的研究

Implementing Strategy Chain Management for Network Marketing in Chain Enterprise Under the Information Age

实施网络营销战略链管理是对连锁企业开展网络营销活动的一个战略保障,同时也是连锁企业取得营销绩效的基础。通过对现阶段连锁企业实施网络营销战略链管理存在问题的分析,认识到:连锁企业要顺利开展网络营销、取得销售绩效,需要从企业网络营销发展战略的规划、实施及其事后评估来进行战略链的管理工作,并在此基础上寻找对策。

Implementing strategy chain management for network marketing is strategic safeguard when carrying out the network marketing activity to the chain-like enterprise a strategic safeguard, simultaneously is also the foundation of chain enterprises obtaining the marketing achievements. Through analyzing existing problems in chain enterprises with implementing strategy chain management for network marketing at present time, the chain enterprises should make strategic marking plan putting in practice and evaluating later and last it is necessary to seek fine ideas so as to develop the network marketing smoothly, obtain good sales achievements.