深圳市健身俱乐部现状及发展建议

Investigation on the current situation of fitness club in Shenzhen and suggestions for its future development

对深圳市15家健身俱乐部发展现状进行问卷调查和访谈,结果表明深圳健身俱乐部指导员队伍学历程度较高;开展的健身项目多样,深受会员欢迎;会员多来自白领阶层而且参与健身意识较强。建议提高健身指导员专业素质和服务意识,增加运动营养师,整合俱乐部收费与经济发展水平,做到场地设备高档化、价格合理平民化,以满足大众健身需要。

It applied the research methods d questionnaire investigstion and interviews,to analysis on development of 15 fithess clubs in Sheridan.The results indicate that the structure for instructors of educational background is reasonable. The clubs have diversified into aerobics exercise are popular with the members. Therefore,The most of them came from Whitecollars class,have taken active part in bodybuilding. Finally,it was found that some measures should be done for promothing dubs development to satisfied mass bodybuilding in Shengzhen： （1） Improving their professional, quality and service consciousness; （2）Adding exercise nutritionist in the club; （3）Adjust of clubs to the consumaption level of regions; （4）Making the club equipments top quality.