摘要
本文探讨顾客对绿色产品的感知价值维度。以绿色化妆品为例,提出顾客感知价值包括功能价值、情感价值、社会价值、绿色价值和感知付出五个维度的假设。通过设计测量绿色产品顾客感知价值的量表,并通过问卷调查的方式收集数据,对数据进行探索性和验证性因子分析,验证了顾客对绿色产品的感知价值因子中存在包括绿色价值维度在内的五个维度的假设;最后,对研究结果的理论和实际意义进行了总结,并指出未来的研究方向。
Dimensions of customer perceived values from green products has been explored. We suggest that customer perceive five values from green cosmetics. Those values are functional value, emotional value, social value, perceived sacrifices and green value. A scale has been developed to measure the factors of customer perceived values from green cosmetics. The directions have been suggested for future study and managerial implications also have been discussed.
出处
《中国工业经济》
CSSCI
北大核心
2006年第7期110-116,共7页
China Industrial Economics
关键词
顾客感知价值
绿色价值
量表
因子结构
customer perceived values
green value
scale
factors of customer perceived values
