图书馆学情报学期刊广告媒体的优势与经营研究

Advantages of LIS Journals as Advertising Media and Its Management Research

分析图书馆学情报学期刊广告媒体的五大优势:独特价值的信息源、艺术价值高、时效性长、具有可信度、多方面的经济效益,提出我国图书馆学情报学期刊开展广告经营的有效策略:取得期刊广告经营许可证、办好刊物吸引广告、围绕其学术内容开展专题广告创意、提高广告设计制作水平、成立广告经营部、多途径拓展广告业务、以优质服务树立刊物声誉等。

This paper analyzes the five advantages of LIS journals as advertising media including the unique source of information, the special artistic value, the effects, the fair reliability and the economic benefits in many ways. It also puts forward some countermeasures for LIS journals to develop advertising management by obtaining the license for ad management, establishing the ad management department, improving the design of ads and extending the ad business.