数字移动电视发展中的机遇与风险

Opportunities and Risks in Development of Digital Mobile Television

本文阐述了广电媒体发展数字移动电视的优势和劣势,对大、中、小城市发展移动电视进行了市场分析,同时对公交移动电视、地铁移动电视、楼宇电视等进行了市场分析和比较。提供了南京数字移动电视建设投资案例分析。针对移动电视的发展现状,尤其对运营模式和盈利模式进行了探索性的思考。

As an upstart of the DTV family, the mobile television has quietly grown up in a short time. The momentum of its growth is very strong. Combined with reality, advantages and disadvantages of radio and TV media in developing digital mobile TV are explained in detail; a deep analysis is made of market prospects for developing mobile TV in big, medium-sized and small cities; a comparison is made between terrestrial public transit and subway mobile TV market and building TV market; and opportunities and risks of mobile TV as a new emerging thing during the period of its growth and development are analyzed comprehensively and thoroughly.