论在农村推行广播电视素养教育的重要性和可行性

On the Significance and Possibility for Scaling up Comprehensive Quality Education of Broadcasting and TV in Rural Areas

广播电视素养是广大农民获取知识、形成能力的主要工具;是农村广播电视媒介真正发挥作用的重要基础;农民积极寻找致富途径为开展广播电视素养教育提供了主观条件。开展广播电视素养教育,可以利用农闲时期,集中进行扫盲教育;可以借鉴发达国家的经验,在中小学设置“广播电视素养课程;”可以在相关学历、证书教育中,将学历、证书与“广播电视素养”级别证书挂钩;可以使用现代传播媒介,将广播电视素养教育融合在具体的节目中。

knowledge Broadcasting and TV are serving as a main instrument of absorbing and building capacity for many farmers. Its comprehensive quality education functions as a key basis for fully playing the role of mass media. Meanwhile, the fact that farmers are actively seeking wealth-making path is also providing a subjective condition for implementing this task. In developing such a kind of education, one can utilize fallow terms to conduct some intensive literacy trainings, and create some ＂curriculum of broadcasting and TV cultivation＂ in primary and secondary schools. One can also try to develop a system of diploma package, which enforces a combination of general diploma or certification with the special diploma of ＂broadcasting and TV cultivation＂. One can utilize modem mass media to integrate the education of broadcasting and TV comprehensive quality into some media programs.