摘要
采用文献资料法、逻辑分析法就体育如何建立一种和谐的媒介关系做一阐述,就体育如何建立和谐的媒介关系进行了探讨,指出体育界要树立并强化体育与传媒本质利益的一致性观念;与时俱进,满足公众需要;对新闻从业者自身体现应有的人文关怀;维持良好的公共关系从平时做起,从小事做起;避免正面冲突———通过法律手段迂回维权,同时,与媒体携手,坚决打击虚假新闻。希望能够为在转型中尚显迷惑的中国体育提供可鉴之资。
Using literature method, the author analyzes the importance of building a good relationship between sports and the media. He thinks that in order to do it better, we have to improve our ideas of media, to satisfy the audiences＇ need, to take more care to newsman, to avoid the direct conflict with media and prevent our right from being injured and so on.
出处
《南京体育学院学报（社会科学版）》
2006年第3期40-42,共3页
Journal of Nanjing Institute of Physical Education
关键词
体育
传媒
关系
sports
media
relationship
