城市文化产业集聚体:深圳大芬油画

Urban Cultural Production Agglomeration: A Case Study of Dafen Commercial Painting Industry

大芬作为深圳油画产业集聚体所在地,目前其商品油画在全球市场上占据了绝对的份额。从大芬油画发行的网络演变来看,地处深圳、毗邻香港和广州这种独特的地缘优势,是其形成和发展的重要条件。从其集聚模式来看,内部的诸多生产协作使其生产趋于高质、高效,而技法和题材的创新则在网络中得以形成和推广。针对大芬油画发展中现存的问题,提出以下发展对策:积极实现商品油画产业升级;继续开拓市场,加强配套和相关产业的建设;扶持外部支撑体系的建设;建立自己的直销网络。

The research on cultural industries is still limited in foreign and domestic geography circle. It is considered that the general rules about cultural industries should be revised, and the empirical study on cultural industries should be strengthened. In this paper Dafen is taken as a study case where Shenzhen＇s commercial painting production agglomeration is located, and the production of commercial painting plays a dominant role in the global market. From the evolution of distribution network of Dafen;s commercial painting, it can be seen that the advantage of location adjacent to Hong Kong and Guangzhou has been an important condition for shaping and development of the production agglomeration. The synergic network in Dafen contributes to the good-quality and efficient production, and the innovation of technology and subject-oriented ideas are shaped and popularized in the network. Based on those analyses, aimed at the problems of Dafen commercial painting, some suggestions are put forward ： upgrading the industry of painting, exploiting foreign and domestic markets; reinforcing the construction of the related assistant industries, encouraging the construction of the external supporting system, establishing a direct distribution network abroad.