广东省云浮市旅游发展战略研究

A Study of Tourism Development Strategy of Yunfu City

云浮市为粤西山区市,旅游资源丰富,但缺乏有规模和影响力的旅游点,旅游资源分散。如何合理组合资源,寻找发展旅游业的突破点,是云浮市一直以来探索的问题。文中通过对云浮市旅游资源的评价,确立开发潜力排序,提出云浮市旅游发展战略:整合云浮市旅游资源,体现特色,突出重点,分区发展;以六祖组团为龙头做大做强标志性景区;整合推介“云浮游”,创建广东省品牌线路。同时,对云浮市旅游发展提出了实施措施。

Situated in the west mountainous area of Guangdong Province, Yunfu is rich in tourism resources. But those resources are dispersed and lack of large-scaled and influential tourist spots. It has been explored for many years the way to combine resources reasonably and find out breakthrough for development of the travelindustry. However, less satistactory results have been achieved. In this paper the order of the development potential of the tourism resources in Yunfu is evaluated, and then the tourism development strategy for the city is advanced： integrate the tourism resources, incarnate their features, lay stress on the key resources, make regional division for tourism development, construct several famous scenic spots where there are relics, mementos or temples with relation to the Sixth Founder of the Chan sect of Buddhism, and promote the brand of ＂Tourism Yunfu＂. Some measures to implement the strategy are suggested.