特色决定出路 策划赢得发展——浅析成人高校发展定位策划

Development Relies on Planning & Characteristics is the Only Way Out——A Brief talk on Developmental Orientation of Institutions of Higher Education for Adults

文章首先以北京市独立设置成人高校的发展为切入点,从北京市独立设置成人高校发展历史与现状、面临的困境与挑战提出学校发展定位策划的必要性和紧迫性。其次,论文提出成人高校发展定位策划三步骤,阐述了成人高校发展如何分析自身相对竞争优势、如何准确选择核心竞争优势、以及进行发展定位策划时应当遵循的基本原则、常用策略和保障措施等观点,论文以北京教育学院为例“解剖”。最后,对成人高校进行发展定位策划中应避免的问题提出建议。

This article states the necessity and urgency for the developmental orientation of independently set-up adult universities under Beijing Municipality , with reference to their history and present severe situation. Secondly the paper elaborates 3 steps of planning of development orientation for adult universities.It expounds how adult universities could possibly go about analyzing their own core competitive strengths and proceeds to develop themselves abiding dures. The article takes Beijing Institute of Education gestions for the possible problems. by basic principles, strategies and guarantee proceas an sample for ＂dissection＂ and puts forward suggestions for the possible problems.