当代文化传媒产业的困境与对策

The Difficult Position of Contemporary Culture Media Industry and Countermeasure

文化传媒产业作为一种以文化信息和智能创意为主要资源的产业,正在获得前所未有的发展空间和巨大活力。目前,中国文化传媒产业存在的问题是:中国文化传媒产业缺乏的竞争意识和竞争能力,总量规模偏小,质量档次不高;文化传媒产业人才严重匮乏;受众市场属于低水平均衡状态。因此,我们要扩大文化传媒产业的总量规模和质量档次;明确高校文化传媒产业学科的整合方向;把握文化传媒产业的市场规律;促进和实现多种资源群的合理开发和最优配置。

The cultural media industry as a kind of cultural inforamtion and the intelligent creativity as an industry of resources are obtaining the unprecedented development space and great vigor. The standing problem of the cultural media industry at the moment is： The cultural media industry is deficient of compctition＇s consciousness and the competitive ability, the total quantity scale is small, the quality level is not high; talented person in the cultral industry comes to short supply; receiving market stays in low and balanced standard. Therefore, we must expand the quantity scale and improve the quality level, make clear the in- tegrated direction of the cultural media industry in universities, grasp the maket discipline of this industry, promote reasonable development and realize the most optimized disposition of many kinds of resources.