摘要
辽宁省拥有独特的清文化历史文脉,开发和利用清文化资源,并将其转化为经济优势,关键在于打造一系列清文化品牌。在品牌定位指导下,挖掘清文化内涵,延伸品牌到艺术创作、旅游、商品等行业,加大品牌推广,运用独特的民族韵味进行经济运作,可赢得社会效益和经济效益。
Liaoning province has its unique historical pulse of Qing culture. The key to making a series of brands with Qing culture is to develop and utilize the cultural resources of Qing cuture in Liaoning province and transform them into economic superiority. Under the guidance of making brand, Liaoning should study the connotation of Qing culture, exhibit the culture in artistic creation, tourism, commodities, popularize brands, and manage econonmy with its unique national flavor for the sake of gaining social and economic benefit.
出处
《大连民族学院学报》
CAS
2006年第4期58-60,64,共4页
Journal of Dalian Nationalities University
关键词
清文化
清文化品牌
品牌打造
辽宁
Qing culture
Qing cultural brand
brand making
Liaoning province