《申报》广告与民国都市婚礼

Shenbao(《申报》) Advertisements and the Metropolitan Wedding During the Republic of China

广告与社会生活之间存在着相当密切的关系,因此,通过对广告的分析,必定能够清晰地观察到当时社会生活的演变轨迹。对《申报》有关婚礼广告的解读,即试图勾勒出民国上海的新式婚礼由文明结婚到集团结婚的发展变化过程。

Advertisement interacts closely with the evaluation of a society, therefore, by analyzing the advertisements, we can see clearly the evolving course of the social lives at that time. The decoding for advertisements about wedding on Shenbao （《申报》）, is to try to sketch the evolving course of modem wedding from civilized wedding to group wedding in Shanghai during the Republic of China.