一种用于P2P电子商务的信任模型

A Trust Model Used in P2P Electronic Commerce

P2P电子商务比传统电子商务更方便、更灵活,但用户所涉及的风险和安全威胁也越大,各种网络诈骗层出不穷。降低用户的风险,帮助用户选择可信的交易对象,是电子商务发展的充分条件。文章提出了一种基于信任群的信任模型TGTM,经过模拟实验证明,该模型能够有效地孤立和识别恶意节点,帮助用户选择可靠的交易对象,降低其交易风险。

P2P Electronic Commerce greatly enhances the conveniency and flexibility of e-business,on the other hand that aggravates the risk and security threatening of business activity.So it is necessary to reduce the venture of customer,and consequently accelerates the development of electronic commerce.This paper proposes a new trust model which is based on trust-group（TGTM）,simulations in the fourth part validates the efficiency of the trust model.