摘要
在分析营销人员素质构成的基础上,利用层次分析法和模糊数学综合评价原理建立了营销人员素质的模糊评价模型,对定性的指标进行了定量化处理,将定性的评价结果统一转换为定量的结果,提高了企业招聘、考核及培训营销人员科学性。
Based on the analysis of salesman＇s quality comprehensive appraisal principle of mathematics are set u appraisal model of salesman＇s quality is discussed. The sci staff training are improved. , utilizing the analytic approach of the p the fuzzy appraisal model of salesman＇s level and fuzzy quality. Fuzzy ence appraised of enterprise recruitment, checking, and
出处
《科学技术与工程》
2006年第15期2410-2412,共3页
Science Technology and Engineering
