摘要
文章首先分析了温州民营企业实施名牌战略的必要性和迫切性,然后剖析了温州民营企业实施名牌战略过程中所存在的种种问题,最后提出了温州民营企业实施名牌战略的若干对策。
As far as the necessity and imminence of name brand strategy adopted by the privately-owned enterprises m wenznou are concerned, this paper analyzes some problems in the process of implementing the strategy and comes up with some practical measures for solving the problems.
出处
《浙江万里学院学报》
2006年第5期124-125,共2页
Journal of Zhejiang Wanli University
关键词
民营企业
名牌
名牌战略
privately-owned enterprise
name brand
name brand strategy
