从神经经济学和神经营销学到神经管理学

From Neuroeconomics and Neuromarketing to Neuromanagement

神经科学是20世纪最重要的科学之一,随着脑成像和脑电测量技术的日益成熟,近年来在心理学、社会学、经济学、管理学等领域的应用与交叉融合取得了重要的发展。本文介绍了21世纪出现在经济与管理领域中的两个重要的、与神经科学交叉发展的学科:神经经济学和神经营销学。从它们的发展以及最新的研究成果来看,两者虽然同采用神经科学方法,都是研究个体行为的脑活动,却受各自学科研究方法的影响,表现出较大的差异。进而,本文分析了神经科学引入管理科学的可行途径,提出了神经管理学的概念及其主要的可能发展的方面,提出神经科学对管理科学的交叉,其将引起管理科学的革命性的发展,开创新的广阔的研究领域。

Neuro-science was one of the most important studies in 20 century. With the development of the technology of neuron-imaging, it meets a bloom in the cross domain of psychology, sociology, economics and management. In this paper, we introduce two conceptions in this field ： Neuroeconomics and Neuromarketing. From the newest studies, even though they are similar in using neuroscience to uncover the secret of the individual＇s brain, there are more differences in the methodology. There is a feasible approach to import the neuroscience into Management Science and it will lead to a new concept of Neuromanagement. Neuromanagement will be a new cross field in management science and will result in a revolution in it.