中小服装企业发展策略初探

Exploring Development Strategic Countermeasures for the Medium/Small Sized Clothing Enterprises

中国加入WTO给纺织服装行业带来了前所未有的机遇。然而,中小服装企业的现状并不容乐观。本文就当前制约中小服装企业发展的因素,中小服装企业的优势、面临的机遇进行了分析,并提出了中小服装企业在当前形势下的发展策略。

China＇s joining WTO brought unprecedented opportunities to the China textile and clothing industry. However, at the moment, the situation of China＇s medium/small sized clothing enterprises is not optimistic. This article analyzes the s factors which restricting the development of the China＇s medium/small sized clothing enterprises and the strength and the opportunities they are confronting, and explores the strategic countermeasures the medium/small sized clothing enterprises may take under the.moment circumstances.