摘要
我国高校孕育着一个庞大的、极具开发潜力的消费市场。就高校市场营销的可行性进行了分析,并针对大学生消费心理和行为,提出了发展我国高校的市场营销策略。
It breeds a large and potential market in the University of our Country. This article analyses the availability of carrying out marketing policy in university, and points out the enterprise＇s marketing strategy according to the college student＇s consuming and psychology features.
出处
《科技创业月刊》
2006年第8期79-80,共2页
Journal of Entrepreneurship in Science & Technology
关键词
高校
市场营销
策略
university, marketing, strategy
