我国城乡保健食品消费人群和消费行为的研究

Research on People's Health Food Consuming Behaviors in China's Urban and Rural Areas

通过研究了解我国城乡保健食品的消费人群结构及消费者购买时的心理,探讨了对保健食品的安全性和有效性的担忧,分析了个人健康意识及生活状态的差异,家庭组成、家庭收入、性别、年龄,对价格敏感度等因素及城乡消费者对于保健食品的行为差异。从而指导厂家更好地搞好生产和销售,为消费者正确地消费保健食品提供参考。

In ancient time Chinese people thought that food and medicine derived from the same origin. We here make a research into health food according to different people, their food-purchasing psychology, and their psychological tendency to advertisement. Furthermore, we discuss health food trade in food safely, family income, age and price. Therefore we wilt give some suggestions for businessmen and consumers in order to improve health food production and sate.