摘要
通过对现状的分析,指出我国体育彩票目前还存在着销售成本过高、玩法的生命周期较短、与福利彩票处于同质竞争状态、宣传策略不够正确、公益金的使用部门色彩比较浓厚且透明度不高、专业人才严重缺乏等主要问题,并对我国体育彩票的健康发展提出建议。
The paper analyzes the main problems in the sale of China＇s sport lottery, such as high sales cost, short life period of the games, competing with the welfare lottery on the same level, incorrect promotion tactics, inadequate use of the profit, short of specialists, etc. Some suggestions are put forward on the healthy development of sport lottery.
出处
《体育科研》
2006年第4期37-40,共4页
Sport Science Research
关键词
体育彩票
主要问题
发展对策
sport lottery
main problems
development tactics
