试析我国体育用品知名品牌的保护

Protection of China’s Famous Sporting Goods Brands

体育用品知名品牌是极其重要的无形资产。运用文献资料法、逻辑分析法对我国体育用品知名品牌保护不当的现象进行分析,探讨品牌保护的内涵及其重要作用,在此基础上提出保护我国体育用品知名品牌的策略。

Famous sporting goods brands are the important intangible assets. Using the methods of documentation and logical analysis, the paper analyzes the phenomena of insufficient protection of China＇s famous sporting goods brands. It discusses the connotation and importance of brand protection and puts forward the tactics of protecting China＇s famous brands of sporting goods.