广告语言和文化冲突解读及翻译对策

Analysis on the Language Features and Cultural Differences of Advertisement and Translation

本文通过对中外市场上的广告实例进行解读,探讨英语商业广告的语言特点和中西文化差异及其翻译对策。本文认为,在翻译过程中只有贴切得体地传递广告内在的文化信息,才能准确地反映出广告的内涵,使之产生其巨大的广告效应。

By illustrating the carefully chosen examples of advertisement, this paper discusses the language features and cultural differences of advertisement and its translation tactics, and points out that the inner meaning of advertisement can be reflected accurately and its great advertising effect can be produced only with and adequate and appropriate transmission of cultural messages in the process of translation.